Numuin Blog 3

Empathy Marketing

Empathy marketing is an integral part of emotional intelligence.It’s is directly proportional to the commercials of a business.

Every human experiences basic emotions as a part of their very existence like happiness, joy, love, cry, feeling of accomplishments etc.Recreating these very experiences through customized campaigns with an approach of empathetic marketing is the magic that transforms into real business and sustainable relationships ultimately.

The trends have changed so has the customer approach and brand communications.Today’s era is more driven by trust and connection than ever before. This generation of people look for purpose, passion and trust while collaborating for work or while seeking the services of a particular brand.

Gone are the days where a brand has to have a team focused on cold calls to seek business in the current era the end customers connect to brands as a whole not just to the services or products they promote and the baseline for this is the connection they feel with the brands in context of trust, mutual understanding and integrity.

While implementing empathy marketing segmentation plays an important role. Marketing tools and right approach help us segment the target audience well and they ultimately help in better ROI which the stakeholders seek from the perspective of the brands and focused approach helps brands serve their end target customers well thereby building connections through 360degree support.For example youngsters today are more driven towards brand messages that are aspirational and mothers look for brands that are safe.Thereby it is so critical to be able to implement campaigns that match the requirements of the particular segment.
In conclusion emotional intelligence and empathy marketing have a good role to play in business and will impact the bottom line in the long term.Case studies reveal high level of emotional intelligence in the world s best leaders.

Stay tuned for upcoming articles on marketing solutions.